About The Founder

Owner Rosana Rosales has spent her entire career in the fashion industry, spending time working in the US and in Asia. No one knows the industry better which made her perfectly placed to start her own brand knowing just what women wanted when it came to fashion and accessories.

Paulita Carlotta is a brand founded on family and her love and admiration for two important women in her life – her Aunt and Grandmother whose names she combined in the formation of Paulita Carlotta. Inspired by her travels, Rosana designs each item from scratch and works exclusively with a small factory that has passed through generations. The result is that each item of clothing and each piece of jewelry is both unique, timeless and statement.

Paulita Carlotta is a brand for women looking to go from day to night with ease and style, for the working city girl having cocktails with friends or the country girl having dinner with loved ones at home but wanting to feel stylish doing so.